Archive | Social Media

Don’t Force Employee Advocacy

Should employees be “required” to promote their company or organization through social media? What Gets Shared? To answer this question, I first thought about content that I promote through my social media accounts. Do I share every post on each of my clients’ streams? No. I purposefully only share information that resonates with me because […]

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Do You Need LinkedIn Showcase Pages?

The short answer to this question is “probably not.” You may have noticed that LinkedIn, with the infinite wisdom that social media channels possess, has done away with the product and services tab on its Company Pages. If you are a small business who carefully crafted your product pages, complete with descriptions, images and videos, […]

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My Mother is a Social Media Expert

After a phone conversation with my mother the other day, it hit me like a ton of bricks – she taught me everything I need to know about social media! In honor of Mother’s Day, here are some things I’ve heard her say over the years that have stuck with me and can be applied […]

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Webinars: Not Just for Learning

I attended a webinar yesterday and was compelled to write this post after realizing that much of what I came away with had nothing to do with what the hosts shared. It had more to do with the community of like-minded people who were participating along with me. One of the things I find interesting about […]

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My Three Words for 2013

Thank you, Chris Brogan, for your recent blog post. I can now finally scrape away the cobwebs from my holiday haze (“holidaze” as I like to call it) and get on with 2013. I’ve been having a hard time making any New Year Resolutions. It seems that those are just made to be broken. I like […]

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Let’s Not Be Friends

It happened again, this morning. I received a Facebook friend request from a business. Because the notice came from someone I knew personally, I took the time to send her a short message about how to set up a Facebook business page. And then, I had to stop what I was doing and write this […]

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Social Media & “Authentic” PPC

Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client […]

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Slow & Steady Wins the Race

An unexpected visitor showed up in our garden this afternoon…what a nice surprise! So I added “turtle watching” to my list of weekend activities and started thinking about the tortoise and the hare. Does slow and steady really win the race?   Branding Most brands are built over time with steady, consistent branding that accurately […]

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