Tag Archives | brand advocate

Don’t Force Employee Advocacy

Should employees be “required” to promote their company or organization through social media? What Gets Shared? To answer this question, I first thought about content that I promote through my social media accounts. Do I share every post on each of my clients’ streams? No. I purposefully only share information that resonates with me because […]

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Closing the Brand Advocacy Gap

I had the pleasure of hearing Nichole Kelly, author of How to Measure Social Media, speak on Social Media ROI at the Y’all Connect Conference in Birmingham, Alabama yesterday and forwarded an article to her on Twitter about integrating a Word of Mouth Index (WoMI) with the Net Promoter Score, which she had discussed. Net […]

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