Karma. It can be simply defined as, “What goes around, comes around.” In business and in business communications, the merry-go-round can move quickly. In today’s digital world, businesses need to integrate social media strategies into their existing marketing efforts. Why? Because social media is interactive. It allows small businesses to communicate, educate and share information directly with customers and prospects—while having conversations with them.
Both sides can share opinions, exchange information, receive feedback and connect on equal ground, with customers having the opportunity to endorse businesses. People are more likely to trust peers rather than companies when it comes to making purchase decisions, which makes social media a powerful marketing tool. It allows businesses to join and create communities and to empower “brand ambassadors” to spread their messages. Plus, social media can be a great search engine optimization tool to help drive traffic to websites and other online accounts.
With “Social Karma,” you get out what you put in. If you put in the time required to build valuable, honest relationships with customers and prospects, then you will reap the rewards. It’s just like building any other relationship…think about the value of an open, honest conversation. Conversations build engagement and engagement builds relationships. And that’s Good Business Karma.
kar·ma [kahr-muh] 1. action, seen as bringing upon oneself inevitable results, good or bad 2. the good or bad emanations felt to be generated by someone or something