Resources

Below are just a few of the many available content marketing resources. I’ve listed a few general sites and books, as well as content creation and curation tools. Some are free; others offer enterprise solutions.

General:

Content Marketing Institute (This is the mothership of content marketing.)

Hubspot Blog (All about inbound marketing.)

Marketing Profs Content Library (Ann Handley – see below – is Chief Content Officer here.)

Content Creation Tools:

Canva (DIY graphic design to create original, sharable images.)

easelly (Create and share visual ideas online.)

Piktochart (Infographic/graphic design app.)

Meddle (Convert comments on what you’re reading into comments/for people and companies.)

Content Curation: 

Alltop (Combination blog search engine and blog headline aggregator.)

Bundlepost  (Aggregate and schedule social media content.)

feedly (News aggregator/feed reader that has become more popular since Google did away with Google Reader.)

MyCurator (WordPress content curation plugin.)

Netvibes (Free and paid versions of this dashboard/reader.)

Newsle (Gathers relevant published news stories about members of your networks. Integrates with Facebook and Linkedin.)

Pocket (Save online articles to review/post later.)

Scoop.it (Free and paid version.)

Swayy (Content curation tool that integrates with Facebook, Twitter and LinkedIn.)

Talkwalker (Google alerts alternative; some say more effective.)

Trapit  (I used the Beta version and loved it; have not made the leap to the paid version.)

Blog Topic Generators:

Portent’s Content Idea Generator – I like their version because it’s fun to use. Type in your subject and you’ll get a short, snappy title. Hit the refresh button as many times as you like and enjoy the comments along the way.

Hubspot’s Blog Topic Generator – Simply enter three topic keywords and you’re off and running! You’ll get a week’s worth of titles. (You will probably have to edit them for relevancy/grammar, but it’s a great for a kickstart.)

Books:

The Content Code – Mark W. Schaefer

Epic Content Marketing – Joe Pulizzi (Content Marketing Institute founder)

Youtility – Jay Baer

Your Brand: The Next Media Company – Michael Brito

Content Rules – Ann Handley, C.C. Chapman

 If this isn’t enough, check out Scott Scanlon’s  Ultimate List of Content Curation Tools and Platforms. (Warning: there are more than 50 – set aside some time!)