Tag Archives | authentic

My Mother is a Social Media Expert

After a phone conversation with my mother the other day, it hit me like a ton of bricks – she taught me everything I need to know about social media! In honor of Mother’s Day, here are some things I’ve heard her say over the years that have stuck with me and can be applied […]

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Social Media & “Authentic” PPC

Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client […]

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