Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity.
Have you ever pretended that you knew the meaning of a word for fear of looking less than “uber-smart” and then grabbed your iPhone to look it up online? Or perhaps you were on a conference call with a client and as they were talking, you frantically typed phrases into a search engine. Uh-huh. I don’t know is a powerful phrase. So is, I need your help to understand this.
Authenticity is appealing because it requires honesty and vulnerability. Veneers melt away and people can truly connect on a level that allows for open, honest communication. That’s how we get to know each other. It’s how quality relationships are built. “Authenticity” is a word that’s bandied about a lot in social media circles, but to connect, communicate and build flourishing online communities, it’s necessary. Authentic people and brands are trustworthy and credible. They are appealing and attractive with their “realness” acting like a magnet that pulls us in and makes us want to engage with them.
And that marketing director? We became friends and still stay in touch. Just more proof that authenticity is the foundation of good relationships. You can put that on paper.
What people and brands do you consider to be authentic?
For “real” PPC, contact an internet marketing expert, like John Allen, who first published this post on his blog!