Tag Archives | Content

Do You Need LinkedIn Showcase Pages?

The short answer to this question is “probably not.” You may have noticed that LinkedIn, with the infinite wisdom that social media channels possess, has done away with the product and services tab on its Company Pages. If you are a small business who carefully crafted your product pages, complete with descriptions, images and videos, […]

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Content & Branding: Find Your Voice

Below is the Keynote presentation on content creation and branding that I did for the #Strategy2014 Social Media Conference, presented by the Huntsville/Madison County Chamber of Commerce and Our Valley Events. It’s just the slides, but if you were there, it will hopefully make sense! Thanks to all of the sponsors who helped make the […]

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Content Marketing Science

The geek in me loves this. Yes, there’s no doubt about which side of my brain is in control, but I love a good scientific approach every now and then. One of my Twitter friends shared this (thank you, Gary!) and since the author was kind enough to supply the embed code, I had to […]

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